How does Glovo work? and How does Glovo make money?
Published by Robert Ardis,
Glovo is an on-demand delivery app that allows its user to order a wide variety of products and have them delivered at their doorway. The list of products is not just limited to the ones displayed on the app but varies as per the demands of the user. Customers can request a variety of products even if it’s not present in the order list of the app. In that case, the order will be picked up from the desired location and also delivered at any desired place from any store in less than an hour.
Glovo offers innovative on-demand services to buy, pick up or receive any product in not more than sixty minutes. The delivery of the orders placed by the customers is done by independent couriers. These independent couriers are given a special name- "Glovers". As earlier mentioned, Glovo meets the daily needs of its customer in a fast and affordable way through different product categories such as restaurants, snacks, pharmacy products, gifts, markets, etc.
Download/Visit
Firstly, the customer has to download the Glovo app from the play store/ Appstore or one can visit the official website of Glovo.
Registration
The user is required to create an account on the Glovo app. So, for this step, users are required to register on their Glovo mobile app or the website via their email IDs, name, and password.
Manage payment
Now, the user must go to the "manage payment methods" section on the mobile app and add his/her preferred debit/ credit card for the payment.
Set Address
After managing payment methods, the user will be required to back to the main page of the app and add his/her preferred delivery address.
Add to Cart
Buy the desired items from any of the partner restaurants or stores through the app.
Order accepted
After placing the order, the user will have to follow some more additional steps and once it is done, a courier will accept the order and deliver it within an average period of 28 mins.
Delivery
The order will be delivered in minutes and if the customer wants to track the option then he/she can track and follow the delivery in real-time through an additional feature of the Glovo app.
Rating
After receiving the delivery, the customer must leave a rating of the experience and send feedback.
How does Glovo make Money?
Moving to the question – "How does Glovo make money?". Glovo makes money by charging fees from the partner restaurants or shops. This fee ranges from 22-30% (as per the reports of 2019) of the value of food that is being delivered to the customer. So, the partners will give a portion of their income to Glovo on delivery orders.
Out of this earning, a certain portion is given to the courier partners also depending on the distance they cover. This is exactly what most other gig platforms are doing by working on the concept of the sharing economy.